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SERVICES
LOOK AT YOU, SAVING THE PLANET.
Maybe you're trying to rekindle the human connection to nature, or transform the earth with clean technology. Maybe you're the guardian of a unique biome clinging to existence in the face of historic challenges. Maybe your product eliminates plastic packaging waste, or protects fragile ocean life.
One thing is certain: you need content that meets this epic moment.
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Here are three ways I can help.
1
MESSAGING & POSITIONING
Let's establish your brand identity! The key ingredients we'll create will serve as the bedrock of your strategy and content creation.
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We'll talk through your mission—and why your target audience should care about it—in a discovery session, and then we'll collaborate on a working document that can be combined with your visual identity to create a comprehensive brand guide.
This guarantees a consistent, effective message everywhere you have a presence. Plus, new members of your marketing team can get up to speed quickly.
Vista in Wiggins Fork, Wyoming. Photo © Karin Beuerlein.
POSITIONING STATEMENT
tagline
tARGET PERSONAS
VOICE, TONE, & STYLE
key messaging points
2
CONTENT STRATEGY
Building a content strategy means mapping out all the steps between where you are and where you want to be. That's it! And you can apply this mindset to your entire content marketing approach or to a single important initiative.
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I can give you an expert perspective on the state of your existing content and help you identify any gaps we can shrink to get you closer to your target audience. We'll plan your content creation in detail, always mindful of your capacity—this woodpecker does not want you to bite off more than you can chew.
Pileated woodpecker about to tuck into a snag. I only wish I took this photo.
qualitative content audit
creative briefs
content roadmapping
content calendar
RESEARCH SURVEYs
3
CONTENT CREATION & COPYWRITING
My favorite part! This is where big ideas crystallize into sparkling content. I'll apply my entire brain to making your message come alive, drawing on years of experience writing for organizations and media of all kinds.
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My specialty is long-form copywriting—the authoritative content that establishes you as the expert in your niche. But I can also help you finally get that website done. For real this time.
Sunflower thoughtfully planted by chipmunk. Photo © Karin Beuerlein.
website content
case studies
in-depth reports
fundraising letters
e-books