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panoramic view of lake superior

ABOUT ME

I'm Karin Beuerlein, owner of Ciris Content.

If you're an organization focused on conservation or climate (or an agency serving one) and your content marketing needs a boost, here’s why I’m your ideal partner:

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I have 25+ years of experience as a writer and marketer.

Every wrinkle tells a story, as they say. From AOL to AI, I’ve seen it all and lived to tell the tale. Staying in business for 25 years takes more than great writing and marketing—it takes the kind of curiosity, adaptability, and reliability that turns clients into repeat customers.

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I've written for brands you know and trust.

My byline and client list includes Adobe, Bayer, Better Homes & Gardens, HGTV, Kohler, the University of Notre Dame, and WebMD. In 2023, I turned my focus fully to the causes that matter most to me—climate and conservation.

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I have a long track record of collaborating with marketing agencies.

By serving as a clutch partner for marketing and communications work, I’ve helped agencies deliver on time and on target for their end clients. Those partnerships have led to some of my favorite projects in the environmental

space—I’ve written for land conservancies, nature organizations, utilities, and clean-energy nonprofits.

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I live and breathe environmental work.

I’m not just writing about conservation—I’m doing it. I serve on the board of my local tree nonprofit, spearhead biodiversity efforts in my community, and cultivate a habitat garden on my own property. I even started a backyard habitat blog for my local chapter of the Tennessee Ornithological Society.

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karin in front of pine tree_edited_edited.jpg
  • LinkedIn

Pictured Rocks National Lakeshore, Michigan. Image © Karin Beuerlein.

MY TRACK RECORD

Spanning a Frankly Ridiculous Number of Years

illustration of painted bunting

I've written for dozens of names you know.

Including . . .

Adobe

Bayer

Better Homes & Gardens

EDF

Georgia-Pacific

HGTV

The History Channel

Kohler

Northeastern University

PwC

Tennessee State Parks

UC Berkeley

University of Notre Dame

University of Tennessee

WebMD

And delivered the entire spectrum of content services.

Messaging/positioning

Brand guide creation

Idea generation

Content planning

Calendar management

Blog strategy/execution

Research survey design

Copywriting

  • Website/SEO content 

  • Email nurture series

  • Case studies

  • Lead-generation reports

  • Ebooks

  • Fundraising letters

Plus the perks that keep clients coming back.

An expert perspective

A professional process

Irksome curiosity

Backyard birding advice

Frog-pond evangelism

Garden critiques

Native plant recos

College hoops trash talk (Available November through March, or year-round for Kentucky and Alabama fans.)

STUFF YOU MIGHT WANT TO KNOW

About Me and How I View the World

Karin is one of the best thought partners I've come across in my career. She seeks to understand a request or situation not just in isolation—she's invested in the partnership and potential outcomes. Whenever I need a person who can think
strategically and knows how to execute the work,
Karin is the first person I contact.

Donna Porter, CPCC, ACC

Former Director, Corporate Innovation

University of Notre Dame IDEA Center

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