ABOUT ME
I'm Karin Beuerlein, owner of Ciris Content.
If you're an organization focused on conservation or climate (or an agency serving one) and your content marketing needs a boost, here’s why I’m your ideal partner:
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I have 25+ years of experience as a writer and marketer.
Every wrinkle tells a story, as they say. From AOL to AI, I’ve seen it all and lived to tell the tale. Staying in business for 25 years takes more than great writing and marketing—it takes the kind of curiosity, adaptability, and reliability that turns clients into repeat customers.
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I've written for brands you know and trust.
My byline and client list includes Adobe, Bayer, Better Homes & Gardens, HGTV, Kohler, the University of Notre Dame, and WebMD. In 2023, I turned my focus fully to the causes that matter most to me—climate and conservation.
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I have a long track record of collaborating with marketing agencies.
By serving as a clutch partner for marketing and communications work, I’ve helped agencies deliver on time and on target for their end clients. Those partnerships have led to some of my favorite projects in the environmental
space—I’ve written for land conservancies, nature organizations, utilities, and clean-energy nonprofits.
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I live and breathe environmental work.
I’m not just writing about conservation—I’m doing it. I serve on the board of my local tree nonprofit, spearhead biodiversity efforts in my community, and cultivate a habitat garden on my own property. I even started a backyard habitat blog for my local chapter of the Tennessee Ornithological Society.
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Pictured Rocks National Lakeshore, Michigan. Image © Karin Beuerlein.
MY TRACK RECORD
Spanning a Frankly Ridiculous Number of Years
I've written for dozens of names you know.
Including . . .
Adobe
Bayer
Better Homes & Gardens
EDF
Georgia-Pacific
HGTV
The History Channel
Kohler
Northeastern University
PwC
Tennessee State Parks
UC Berkeley
University of Notre Dame
University of Tennessee
WebMD
And delivered the entire spectrum of content services.
Messaging/positioning
Brand guide creation
Idea generation
Content planning
Calendar management
Blog strategy/execution
Research survey design
Copywriting
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Website/SEO content
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Email nurture series
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Case studies
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Lead-generation reports
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Ebooks
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Fundraising letters
Plus the perks that keep clients coming back.
An expert perspective
A professional process
Irksome curiosity
Backyard birding advice
Frog-pond evangelism
Garden critiques
Native plant recos
College hoops trash talk (Available November through March, or year-round for Kentucky and Alabama fans.)